Menu
Your Cart

About US

About us: NU LIFE NZ LIMITED

At NU LIFE NZ LIMITED, we believe clothing is more than just fabric - it's an expression of identity, a celebration of life and a bridge between comfort and style. We are passionate about redefining everyday wear, bringing the laid-back and vibrant essence of New Zealand to wardrobes around the world.

Our story: rooted in a mission
The ethos of NU LIFE NZ LIMITED was born from a simple idea: to create clothing that adapts to the pace of modern life. Whether you're chasing adventure in the sun, tackling a busy job or enjoying quiet time at home, our clothing is designed to accompany you, perfectly blending function and beauty.

Inspired by New Zealand's diverse landscapes, from rugged coastlines to lush greenery, we draw on the colors and textures of nature to create collections that are both down to earth and fresh. Every stitch, every fabric and every detail has been carefully selected to ensure that our clothing is not only beautiful and elegant, but also durable.

Our Commitment: Quality and Sustainability
We believe that great style shouldn’t come at the expense of the planet or the people who make it. That’s why sustainability is embedded in every step of our production process:

Ethical Sourcing: We work with factories and artisans who share our values to ensure fair wages, safe working conditions and transparent operations.
Responsible Materials: From organic cotton and recycled polyester to low-impact dyes, we prioritize fabrics that minimize environmental impact while balancing comfort and durability.

Classic Design: We focus on classic silhouettes and versatile pieces to encourage responsible consumption - creating clothes you’ll love to wear for years, not just one season.

Our Vision: Light Up Your Moments
At NU LIFE NZ LIMITED, we don’t just sell clothes, we create pieces that tell your story. Whether it’s a cozy sweater for a cold night, a crisp shirt for an important meeting, or a refreshing dress for a weekend getaway, our goal is to make you feel confident, comfortable, and ready for whatever life throws at you.

As we evolve, we stay true to our values: quality, sustainability, and the belief that clothes should enhance life, not complicate it.

Thank you for joining us on the NU LIFE journey. Visit uulifestrade.com to explore our collections and discover clothes made for life.

— The NU LIFE NZ LIMITED Team